Interdisciplinary Aspects of Environmental Sciences, Environmental Economics, Natural Literature & History, Natural Resources - General & Miscellaneous, Ethics & Moral Philosophy - Applied - Environmental

Marketing, Morality and the Natural Environment

Name: Marketing, Morality and the Natural Environment
Author: Crane a Staff
ISBN: 9780203187821

by Crane a Staff

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Overview

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.