Consumer Industries - General & Miscellaneous, Marketing & Sales Management, Marketing Services

Marketing of Services

Name: Marketing of Services
Author: Timothy W. Wright
ISBN: 9780314036223

by Timothy W. Wright

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Synopsis

The service experience. Service quality. Relationship marketing. Making in happen. Keys to fron-line service.

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Published

January 4, 1994

Publisher

South-Western Educational Publishing

Pages

303

Format

Hardcover

ISBN

9780314036223