Marketing-Planning Library and Information Services

Booknews

Gives a broad overview of the entire marketing and planning system and shows how marketing relates to essential library service functions in the information age. Tells how to create a marketing team, develop a mission, design and price the product, and promote service, with special attention given to the relationship between mission and vision. Serves as a resource for information professionals in both institutional and entrepreneurial settings, and can be used as a text for students. This second edition adds two chapters. The author is a consultant and trainer in the field. Annotation c. Book News, Inc., Portland, OR (booknews.com)