Marketing to Win

The Lovemarks Effect: Winning the Consumer Revolution

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The Value Profit Chain: How to Manage Employees Like Customers and Customers Like Employees

Customer Visits: Building a Better Market Focus

Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

Culture and Positioning as a Determinant of Strategy: Personlity and the Business Organization

Creating & Delivering Your Value Proposition: Managing Customer Experience for Profit

The Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage

Now, Build a Great Business!: 7 Ways to Maximize Your Profits in Any Market

Building the Value Machine: Transforming Your Business through Collaborative Customer Partnerships