Marketing - General & Miscellaneous, Home Equipment, Appliances & Supplies, Electronics - Solid State
Log in to track your reading progress.
Overview
MARKETING explains all major principles, defines key terms, integrates topic, and demonstrates how marketers make everyday and long-run decisions.Editorials
Booknews
The new edition of this text (last, 1994) presents an updated treatment of the modern context of marketing, including societal, ethical, consumer, and global issues, followed by an introduction to consumer analysis; the planning of products; distribution, promotion, and price; and marketing management. Makes ample use of charts, informational boxes, and color illustrations. Annotation c. by Book News, Inc., Portland, Or.Booknews
Evans and Berman (both Hofstra U.) present the new edition of their standard college-level marketing textbook (first published in 1982). Annotation c. Book News, Inc., Portland, OR (booknews.com)Book Details
Published
December 19, 1989
Publisher
New York, N.Y. : Macmillan Pub. Co., c1990.
Pages
784
Format
Hardcover
ISBN
9780023344015