Overview
MBusiness: The Strategic Implications of Mobile Communications presents recent theory and evidence on wireless information technologies and their application in business. Such information is useful in both the classroom and for interested practitioners contemplating new technological developments.
MBusiness is a very fast moving area and consequently there is a need to provide relevant material for those who wish to understand the subject. This text provides recent teachings, moving beyond existing wireless technology publications, and differentiates itself strongly via its emphasis on the strategic business application of mobile communications. It stands apart by virtue of the degree of academic rigour with which it tackles the material and is an excellent resource for teaching and learning in the classroom.
A comprehensive resource on wireless technologies Contains case study examples to support the information in the text Includes end of chapter references to enable further investigation
Audience: Intermediate to advanced undergraduates on Business Information Systems, Information Systems Management courses. Postgraduates MSc Management, MSc Management and Strategic Information Systems and MBA. Senior and middle managers wanting to stay abreast of the latest developments.
Synopsis
MBusiness: The Strategic Implications of Mobile Communications examines the impacts of wireless information technologies on modern business and organization. Using a combination of recent theory and evidence, it demonstrates how forward-thinking organizations are reaping considerable strategic advantage from exciting new opportunities afforded by the mobile paradigm. The book explores the important strategic, managerial and technological issues that follow in the wake of an organization deciding to embrace mobile business models. It provides an accessible introduction to the emerging area of wireless and its impact on organizations, being written specifically for business and management students, and interested practitioners contemplating new technological developments.
Features of the book:
· One of the first texts to explicitly recognise the strategic business and organizational impacts of wireless technologies and the associated opportunities afforded by mobile data services.
· Presents state-of-the-art theory and evidence on wireless technologies and their application in business and organization.
· Examines the impacts of wireless technologies in an array of business areas, including business-to-consumer, business-to-business and business-to-employee, each highly dependent upon recent technological developments.
· Packed with recent case studies and examples illustrating how mobile business can create significant strategic benefits.
· Provides an international perspective on mobile business, examining organizations and developments from around the globe.
· Emphasises leading-edge technologies and applications.
Dr Stuart Barnes is Associate Professor at the School of Information Management, Victoria University of Wellington, New Zealand