Media - General & Miscellaneous, Television Broadcasting - General & Miscellaneous, Film History & Criticism - General & Miscellaneous
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Overview
This textbook provides students with a comprehensive and accessible introduction to the field of media studies. Written by two highly experienced lecturers, the volume covers media texts, media institutions, and audiences and the media.. "The authors offer a range of textual tools students might use as approaches to understanding the vast range of media texts. They examine the organizations which produce media texts and introduce readers to the dominant critical frameworks for understanding media industries, examining some of the key institutional debates in media studies. The section on audiences investigates the wide range of diverse perspectives on media audiences and the debates about the media and consumption.Synopsis
This textbook provides students with a comprehensive and accessible introduction to the field of media studies. Written by two highly experienced lecturers, the volume covers media texts, media institutions and audiences and the media
Editorials
From the Publisher
"Written in a clear and concise manner this introductory textbook offers a comprehensive overview of the central theoretical, empirical and analytical debates and issues in contemporary media studies. This is a valuable resource for undergraduate students on media studies or media-related courses who are new to the field; and those more familiar with its debates and issues." Sharon Lockyer, Bookends
Book Details
Published
June 1, 1999
Publisher
Wiley, John & Sons, Incorporated
Pages
272
Format
Hardcover
ISBN
9780631200260