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Overview
Micro-independent software vendors, or micro-ISVs, have become both a major source of applications and a realistic career alternative for IT professionals. As for the latter, are you a programmer and curious about being your own boss? Where do you turn for information? Until now, online and traditional literature havent caught up with the reality of the post-dot com bust.
Micro-ISV: From Vision to Reality explains what works and why in today’s emerging micro-ISV sector. Currently, thousands of programmers build and deliver great solutions ISV-style, earning success and revenues much larger than you might guess. Written by and for micro-ISVs, with help from some of the leaders of the field, this book takes you beyond just daydreaming to running your own business. It thoroughly explores how it is indeed possible to launch and maintain a small and successful ISV business, and is an ideal read if you’re interested in getting started.
Synopsis
Targeted at entrepreneurial programmers, Walsh, a successful programmer and businessman, hopes to help people realize their dreams of becoming successful ISVs: Independent Software Vendors. Written colloquially, the author walks the reader through the process of simultaneously defining, developing and marketing of a software product or web-based service while building an internet-centric, self-funded company. The book covers both general business topics (such as marketing a product), and specifics for ISVs (finding product testers and blogging). It includes multiple interviews with successful ISV entrepreneurs. Annotation © 2006 Book News, Inc., Portland, OR
Editorials
From Barnes & Noble
The Barnes & Noble ReviewAre you a programmer? You needn’t work for Microsoft, or Google -- or worry every day about some pointy-haired corporate boss. You can be your own “micro-ISV,” your own tiny software company. Bob Walsh won’t fool you: It isn’t easy. But it just might be your best alternative -- and your best life.
Walsh’s new book covers every aspect of starting and profitably running your own small software company. You’ll learn how to find a problem important enough that people will pay to solve it; and how to set up a development environment that leverages your limited resources to produce superior, customer-focused software.
But most of the book is on make-or-break non-technical issues. Crafting your customer’s experience. Providing support. Marketing. Getting paid. Walsh wraps up with nitty-gritty advice from 24 people who are already out there proving it can be done. Bill Camarda, from the February 2006 Read Only