Microeconomics for Managers

This outstanding new text by David Kreps, Microeconomics for Managers,
underscores the connections between contemporary microeconomics and business, using full-length, integrated case studies to show prospective managers how economic models can yield answers to practical problems.

Developed over the course of ten years at the Stanford Business School, Microeconomics for Managers leads the field with a strong game theoretic approach and full-chapter coverage of many modern topics, including Porter’s five forces, signaling, transaction costs,
and incentives.

This outstanding new text by David Kreps, Microeconomics for Managers,
underscores the connections between contemporary microeconomics and business, using full-length, integrated case studies to show prospective managers how economic models can yield answers to practical problems.

David Kreps is Holden Professor of Economics at the Stanford Business School, where he has taught the Managerial Economics course for over ten years. A leading game theorist and a past recipient of the John Bates Clark Medal, he is the author of three books: A Course in Microeconomic Theory, Game Theory and Economic Modeling, and Strategic Human Resources: Frameworks for General Managers.