Public Relations, Customer Service, Marketing - Professional & Reference, Customer Relationship Management - Enterprise Computing
Microsoft Crm For Dummies
Scott, Michael DeLisa
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Overview
- The ideal introductory guide to Microsoft's much anticipated entry into the Customer Relationship Management (CRM) software marketplace
- Discusses the key features of Microsoft's CRM software, including tools to help businesses sell more effectively, manage all customer communications in one place, track and convert leads, make informed decisions faster, and provide consistent service
- Provides expert tips and tricks to make the software work more effectively
- Explains how to achieve increased customer satisfaction, customer loyalty, and more profitable customer relationships
- Author is considered one of a handful of global experts on CRM for small- and medium-sized businesses
Synopsis
- The ideal introductory guide to Microsoft's much anticipated entry into the Customer Relationship Management (CRM) software marketplace
- Discusses the key features of Microsoft's CRM software, including tools to help businesses sell more effectively, manage all customer communications in one place, track and convert leads, make informed decisions faster, and provide consistent service
- Provides expert tips and tricks to make the software work more effectively
- Explains how to achieve increased customer satisfaction, customer loyalty, and more profitable customer relationships
- Author is considered one of a handful of global experts on CRM for small- and medium-sized businesses
Book Details
Published
July 1, 2003
Publisher
Wiley, John & Sons, Incorporated
Pages
380
Format
Paperback
ISBN
9780764516986