Overview
If Microsoft e-commerce technologies can do it, you can do it too In recent years, Microsoft has released a host of e-commerce-related products — Commerce Server, Biztalk Server, Application Center, Visual Basic.NET, and SQL Server 2000, among others. Here, finally, is a book that shows you how to make all of these technologies work together. Packed with authoritative advice on site planning, best practices, and implementation issues, it's an essential road map to scalable, reliable, compelling e-commerce Web sites. Inside, you'll find complete coverage of Microsoft e-commerce technologies- Save time, money,and aggravation with careful site planning
- Design an attractive look and feel as well as a compelling customer experience
- Implement navigation effects, ad rotators, and cross-browser compatibility
- Make sure a site supports existing business processes and systems
- Determine which Microsoft technologies you need for a site
- Create an efficient tiered architecture
- Plan for necessary reports and other back-office requirements
- Fine-tune the shopping and checkout process and create customer loyalty programs
- Support a company's marketing and fulfillment needs
- Build in systems for site maintenance and new content deployment
- Develop compelling reports to track activity on the site
Author Biography: About theAuthor Don Jones ([email protected]) is the President of Iridis Consulting, LLC., an independent consulting firm providing training, software development, and systems design for high-end business technologies. Since 1989, Don has specialized in Microsoft technologies, most recently focusing on the .NET Server platforms, and has earned Microsoft's premier MCSE, MCDBA, and MCT certifications. Don has authored nationally recognized technical training courseware and is a frequent speaker at technical conferences across the country. Don lives all across the country, fulfilling a lifelong dream to live and work in an RV while seeing this wonderful country. He travels with his partner and their four ferrets.