Missed Opportunity

While the 2000 presidential election had a number of unique features, including the decisive role of the Supreme Court, it actually was quite similar to three earlier television-age campaigns. For the fourth time since 1960, an incumbent president retired and his party nominated the vice president as a potential successor. The nomination of the vice president has become so commonplace that we now expect it. Unfortunately, we lack theoretical explanations of why vice presidents win nominations while often losing the general election. Dover seeks to advance this needed theory.

Dover looks at the recurring features of television-age elections with surrogate incumbents and applies them to a description of the leading events of Election 2000. The emphasis is on mediated incumbency, a phenomenon that occurs when mass media, particularly television, exert enormous influence in defining the context and meaning of politics for most voters. The first topics considered are the growth of the modern vice presidency and the nature of surrogate incumbent elections. The outcome of such elections often turns on how effectively the vice president and his opponent overcome dilemmas unique to their strategic positions as incumbent or challenger. Dover then describes the campaign from January 1999 through December 2000, from the perspective of television news media, and shows how Gore failed to overcome his dilemma during a time marked by peace and prosperity. The text is an important resource for scholars, students, and other researchers involved with American elections, political communication, and the American presidency.

Explains why television-age vice presidents win nominations and shows what they must do to win general elections.

Booknews

In previous books about the impact of television on US presidential elections from 1960 through 1996, Dover (political science, public policy, and administration, Western Oregon U.) proffered the concept of mediated incumbency as an advantage that combines being in office and using the media well. Here he explores why in 2000, vice president Al Gore lost the election, looking at the opportunities the situation offered him and what dilemmas it posed. Annotation c. Book News, Inc., Portland, OR (booknews.com)

E. D. DOVER is Professor of Political Science, Public Policy and Administration at Western Oregon University. He is the author of Presidential Elections in the Television Age (Praeger, 1994) and The Presidential Election of 1996 (Praeger, 1998).