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Overview
Modern Pharmaceutical Industry: A Primer comprehensively explains the broad range of divisions in the complex pharmaceutical industry. Experts actively involved in each component discuss their own contribution to a pharmaceutical company's work and success. Divisions include regulatory affairs, research and development, intellectual property, pricing, marketing, generics, OTC, and more. The seventeen chapters included in this resource offer a wide range of topics, from discovery and formulation to post-approval and legal. Readers will be given a detailed look at the structure of a contemporary drug company and a thorough understanding of what goes on behind the scenes.
Modern Pharmaceutical Industry: A Primer is a valuable resource for all pharmacy students, new hires at pharmaceutical companies, drug company management, and academic health center libraries. No other text provides a comprehensive look at one of the most dynamic industries related to the modern healthcare system.
Synopsis
An in-depth look at the industry from experts in the field
Many people think the pharmaceutical industry simply comes up with new medicines, tests them, and then sells them. Modern Pharmaceutical Industry: A Primer comprehensively explains the broad range of various divisions in this complex industry. Experts actively involved in each division discuss their own contribution to a pharmaceutical company’s work and success. Divisions include regulatory affairs, research and development, intellectual property, pricing, marketing, generics, OTC, and others.
Modern Pharmaceutical Industry: A Primer offers an in-depth examination of the industry, providing a detailed look at the anatomy of a contemporary drug company. This helpful text describes the structure and functioning of a pharma company to help those unfamiliar with the workings understand better what goes on behind the scenes at a modern drug company.
The divisions of the industry explored by Modern Pharmaceutical Industry: A Primer include:
• new drug discovery
• formulation and manufacture
• regulatory affairs
• clinical trials
• medical information
• contracts/legal
• sales/marketing
• finance and accounting
• generics
• OTC’s
• future trends/issues
• and much more!
Modern Pharmaceutical Industry: A Primer is a valuable resource for new hires at United States pharmaceutical companies, upper level pharmacy students, graduate students in pharmacy administration, drug company management, and academic health center libraries.