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Radio - General & Miscellaneous, Advertising Industries, Advertising - Media & Media Planning, Music Business - General & Miscellaneous, Television Advertising, Advertising - History & Criticism
Music in Advertising by Frederic P. Miller — book cover

Music in Advertising

by Frederic P. Miller (Editor), Agnes F. Vandome (Editor), McBrewster John (Editor)
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Overview

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Music in Advertising means integrating music in (mass) electronic media advertisements in order to enhance its success. Music for this purpose provides different characteristics which makes it especially interesting for usage in advertisements.

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Book Details

Published
November 11, 2010
Publisher
International Book Marketing Service Ltd
Pages
80
Format
Paperback
ISBN
9786133864566

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