Synopsis
Cusic examines the music business in the context of popular culture, the ways that popular music is disseminated in the American commercial market, the money flow, talent acquisition and development, artwork and promotion, and the strategies of multinational recording companies as they market music to consumers through media and retailers.
Booknews
Offers a detailed overview of the business of popular music, showing how it fits into popular culture and how it is disseminated in the American commercial market. Explores subjects such as money flow, talent acquisition and development, and promotion, and discusses marketing strategies and the marketing of specialty areas such as classical, jazz, bluegrass, and folk by small independent labels. Of interest to students and scholars of popular culture and popular music fans. Paper edition (unseen), $22.95. Annotation c. Book News, Inc., Portland, OR (booknews.com)