Net Gain: Expanding Markets through Virtual Communities: Expanding Markets through Virtual Communities
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Overview
This Book is the Manifesto for a new generation of competitors who want to reap the elusive rewards of the on-line economy. Like no other book, Net Gain identifies where the real value lies on the Internet and on other networks. It is the first to give you the strategic tools for determining how much your company will need to invest--and how much and where it stands to gain--by building a successful virtual community.Synopsis
This Book is the Manifesto for a new generation of competitors who want to reap the elusive rewards of the on-line economy. Like no other book, Net Gain identifies where the real value lies on the Internet and on other networks. It is the first to give you the strategic tools for determining how much your company will need to invest--and how much and where it stands to gain--by building a successful virtual community.
Library Journal
According to Hagel and Armstrong, both with the multimedia firm McKindey & Company, virtual communities are the marketplaces of the future. Representing more than a physical place on the Internet, they are an evolution in business dynamics. By providing a common forum on the Internet for consumers to share information, the authors argue, vendors are seeking access to these valuable market enclaves, hence creating a power shift from the vendor to the customer. The authors clearly demonstrate their professional experience and business acumen regarding this new market forum. Their book is a manifesto for a generation of entrepreneurs hoping to learn about the future of the online economy. Recommended for those seriously interested in the direction of business markets.
-- Dennis Krieb, St. Charles County Community College Library, St. Peters, Montana
Editorials
From Barnes & Noble
In Internet years, this book is a "classic," recognized for the authors' profound early insights into the power of virtual communities, the role of customer interaction, and the fast-evolving global marketplace -- all fueled by the Net.Library Journal
According to Hagel and Armstrong, both with the multimedia firm McKindey & Company, virtual communities are the marketplaces of the future. Representing more than a physical place on the Internet, they are an evolution in business dynamics. By providing a common forum on the Internet for consumers to share information, the authors argue, vendors are seeking access to these valuable market enclaves, hence creating a power shift from the vendor to the customer. The authors clearly demonstrate their professional experience and business acumen regarding this new market forum. Their book is a manifesto for a generation of entrepreneurs hoping to learn about the future of the online economy. Recommended for those seriously interested in the direction of business markets.-- Dennis Krieb, St. Charles County Community College Library, St. Peters, Montana
Library Journal
According to Hagel and Armstrong, both with the multimedia firm McKindey & Company, virtual communities are the marketplaces of the future. Representing more than a physical place on the Internet, they are an evolution in business dynamics. By providing a common forum on the Internet for consumers to share information, the authors argue, vendors are seeking access to these valuable market enclaves, hence creating a power shift from the vendor to the customer. The authors clearly demonstrate their professional experience and business acumen regarding this new market forum. Their book is a manifesto for a generation of entrepreneurs hoping to learn about the future of the online economy. Recommended for those seriously interested in the direction of business markets.-- Dennis Krieb, St. Charles County Community College Library, St. Peters, Montana