Overview
This new edition of a best-selling text in food product development provides a comprehensive overview of the new food product development process. Stages of development are described in detail, beginning with sources of ideas, then moving through development, final screening, and introduction into the marketplace. With extensive experience in new food product development, the author outlines ways a company can organize for new product development and utilize available resources. He focuses on the roles, functions, and interactions of the members of the food product development team as well as other company departments and outside resources in the food product development process.
Synopsis
This new edition of a best-selling text in food product development provides a comprehensive overview of the new food product development process. Stages of development are described in detail, beginning with sources of ideas, then moving through development, final screening, and introduction into the marketplace. With extensive experience in new food product development, the author outlines ways a company can organize for new product development and utilize available resources. He focuses on the roles, functions, and interactions of the members of the food product development team as well as other company departments and outside resources in the food product development process.
Booknews
Based on a lecture course at McGill University's Department of Food Science, which food science majors complained had too much marketing and too little science, and agricultural economics majors complained had too much science and too little marketing. Show how developers of new food products, whether they like it or not, must steer a course through food science and technology, marketing and consumer research, and finance. Among the topics are generating and screening ideas, the food service and food ingredient industries, organizing for new product development, and the history and future of the field. Annotation c. Book News, Inc., Portland, OR (booknews.com)