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Marketing - Products & Services - General & Miscellaneous, Marketing - General & Miscellaneous, Decision Making - Management, Product Management
New Product Screening: A Step-Wise Approach/Book and Disk by William C. Lesch, David E. Rupert — book cover

New Product Screening: A Step-Wise Approach/Book and Disk

by William C. Lesch, David E. Rupert
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