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Newspapers, a lost cause?

Name: Newspapers, a lost cause?
Author: Patrick Hendriks
ISBN: 9780792356080

by Patrick Hendriks

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Overview

Newspapers: A Lost Cause? describes the recent history of newspaper firms in the United States and The Netherlands, and attempts to assess the chances of survival of the printed newspaper. The changing competitive media landscape and the challenges of today's newspaper organisations, including the impact of the Internet on the news industry, are described and analysed. The author argues that although the printed newspaper will not be replaced overnight by (new) competing media, the traditional business model of newspapers is being eroded slowly but steadily. A healthy newspaper industry and prospering newspaper firms can only exist, if management - including journalists and marketeers - focus their attention on changing the newspaper organisation and capitalise more intensively on its core assets and skills.

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Booknews

Reports on a study begun in June 1993, focusing on structural changes and company strategies in the newspaper industry. Describes the recent history of newspaper firms in the US and The Netherlands, and attempts to assess the chances of survival of the printed newspaper. Analyzes the changing competitive media landscape and the challenges of today's newspaper organizations, including the impact of the Internet on the news industry. Argues that although the printed newspaper will not be replaced overnight by new competing media, the traditional business model of newspapers is being eroded slowly but steadily. Lacks a subject index. Annotation c. Book News, Inc., Portland, OR (booknews.com)