Overview
About the AuthorSeth Godin is Permission marketing Yahoo for yahoo! Inc., a global Internet company that offers a branded network of comprehensive information, communication and shopping services to millions of users daily. Seth was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company, which Yahoo! acquired in late 1998.
Godin is author of Permission marketing, a bestselling marketing book just published by Simon and Schuster. Promo Magazine called Seth "The Prime Minister of Permission marketing," and in june Fortune chose the book as one of their Best Business Books.
Seth has been online since 1976. He hold an MBA from Stanford, and was called "The Ultimate Entrepreneur for the Information Age" by Business Week.
Anthony Surtees is as an entrepreneur with two startups, the last being in a small telco specializing as a fax service provider in Australia, New Zealand and South Africa.
His two businesses were built from scratch with no venture or partner funding. Tony's businesses grew through joint ventures and alliances with larger international businesses.
He has lectured and written on customer loyalty and loyalty, was State President of the Australian Marketing Institute and a judge of the Australian Federal Government/Telstra 1997 Small Business Award.