Overview
Traditional business planning books give you the outline of your business plan and tell you what information you need. They might even point you in the right direction. They might even suggest you look to the Internet.
But when investors, bankers, or senior management want to know the growth rate for your particular industry, or what the competition has planned for the coming year, or a host of other environment and industry specifics, you need to know how to use the Internet...quickly...to get the information you need.
That's where Online Business Planning comes in. This is not a source of information in itself, but a key to the whole world of information that awaits you online. Like teaching a man to fish rather than just giving him food, Bob Gorman makes the Web accessible to entrepreneurs and managers who want to create better business plans. He teaches them how to search on their own for the informatin that can help them most. By providing pertinent Web sites and step-by-step access instructions, he eliminates the "shot in the dark" method of finding important business planning information.
If you are an experienced Web browser, you can use Online Business Planning as a resource for the most significant sites for business planning. If you are new to the electronic community, the book can be your guide to the world of online information waiting to make you a business plan -- and your new venture -- a success.