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Overview
Ever more researchers in the social sciences and market research are interested in using the benefits of the internet to obtain data, and as this book shows online studies can address many questions that are asked by social scientists. This unique text provides comprehensive and up-to-date information, from the basics upwards about online research methods, technical approaches to data collection, and the quality and limitations of data collected online. Included among the twenty-three chapters, written by leading online researchers from Europe and North America are ones investigating the implementation of both reactive and non-reactive methods of data collection. The studies reported utilize Web-based questionnaires, web experiments, observations of virtual worlds, case narrations, content analyses, and analysis of mailing-lists and other log data. In addition to featuring various fields of research in the online environment and reporting the results of such studies, this book also seeks to bridge a gap between internet scientists in Europe and the US. In the past, researchers have tended to work on similar projects without collaboration: this book represents a joint effort among these researchers.Synopsis
Contributors in survey research and methodology, organizational psychology, and social sciences discuss aspects of online research in the social sciences, technical approaches to data collection, and the quality and limitations of data collected online. Studies described here used Web-based questionnaires and experiments, observations of virtual worlds, and analysis of mailing lists. Batinic teaches organizational and social psychology at the University of Erlangen-Nueurnberg. There is no subject index. Annotation ©2003 Book News, Inc., Portland, OR
Book Details
Published
August 1, 2002
Publisher
Hogrefe & Huber Publishers
Pages
432
Format
Paperback
ISBN
9780889372573