Books.org participates in affiliate programs including Bookshop.org and the Amazon Services LLC Associates Program. We may earn a commission from qualifying purchases made through links on this page, at no additional cost to you.
Overview
Changing demographics are changing philanthropy. To keep up with the pace of change, fundraisers from all communities must reach out to perspective donors of diverse ethnic and racial backgrounds. Opening Doors helps nonprofit organizations both understand the rich philanthropic traditions of diverse communities and develop effective outreach efforts. Based in solid research, the book is filled with practical strategies, suggestions, and action steps fundraisers can use to realize the philanthropic potential of people they are not currently reaching. Proven fundraising practices give nonprofit professionals the confidence and tools they need to attract diverse donors.
Synopsis
Although the American population continues to grow more diverse, fundraisers have not directed their development efforts at people of diverse cultures. If nonprofit organizations are to succeed in the future they must realize the fundraising potential of ethnically and racially diverse populations.
Sponsored by the prestigious Council on Foundations, Opening Doors is a down-to-earth guide for fundraising practitioners who want to broaden their funding base and reach new donors or improve the diversity of their existing development programs. Based in solid research, Opening Doors provides information about the cultural and charitable practices of four broad groups: African Americans, Asian Americans, Latinos, and Native Americans. It is filled with illustrative personal stories, real-life examples, and proven strategies. In addition, this hands-on resource
- Helps readers understand the rich philanthropic traditions in diverse American populations
- Shows how to encourage prospects to become donors through personal meetings, house parties, special events, and direct mail
- Presents practical ideas for seeking gifts from business owners of diverse cultural backgrounds
- Describes appropriate and effective ways to encourage small donors to become large donors
- Reveals the challenges and opportunities for gift planning and endowment building in diverse communities
- Identifies potential partnerships between nonprofit organizations and other groups in diverse cultures
Booknews
A development consultant provides information to help nonprofit organizations understand the philanthropic traditions of African American, Asian American, Latino, and American Indian communities and develop effective outreach efforts by addressing race and culture straightforwardly. Annotation c. Book News, Inc., Portland, OR (booknews.com)