Overview
Featuring an ideal balance of managerial issues and quantitative techniques, this new Fifth Edition of Russell and Taylor's comprehensive introduction to operations management keeps pace with current innovations and issues in the field, particularly those related to the impact of information technology and the global business environment on OM. The authors present the concepts clearly and logically, and help students see how OM relates to real business.
Russell and Taylor recognize that many students struggle with the quantitative material in their Operations Management course. That's why their text offers extensive collection of exercises and solved problems, along with outstanding problem-solving support, including eGrade Plus. eGrade Plus links problems from the book to relevant sections in an online version of the text, and provides opportunities for practice and a quantitative survival guide.
Synopsis
Russell and Taylor, both affiliated with the Pamplin College of Business at Virginia Polytechnic Institute and State University, use rice production and distribution as an ongoing example to convey the global nature and pervasive impact of operations management in this text for business students. This fifth edition integrates new material on global issues, supply chains, e-business, and information technology with more traditional topics. This edition is reorganized around the themes of quality, with chapters grouped in sections on designing and operating the productive system. Learning features from previous editions have been retained, with new problems and cases. Annotation ©2004 Book News, Inc., Portland, OR