Outsmart!: How to Do What Your Competitors Can't

Jim Champy revolutionized business with Reengineering the Corporation.  Now, in Outsmart! he’s doing it again.  This concise, fast-paced book shows how you can achieve breakthrough growth by consistently outsmarting your competition.  Champy reveals the surprising, counterintuitive lessons learned by companies that have achieved super-high growth for at least three straight years.  Drawing on the strategies of some of today’s best “high velocity” companies, he identifies eight powerful ways to compete in even the roughest marketplace.  You’ll discover how to find distinctive market positions and sustainable advantages in products, services, delivery methods, and unexpected customers with unexpected needs. 

How to reignite growth by…

• Seeing what others don’t
• Using all you know
• Changing your frame of reference
• Thinking outside the bubble, not the box
• Tapping others’ successes
• Creating order out of chaos
• Simplifying complexity
• Doing everything yourself

Jim Champy is one of the leading management and business thinkers of our time. His first best seller, Reengineering the Corporation, remains the bible for executing process change. His second book, Reengineering Management, another best seller, was recognized by Business Week as one of the most important books of its time. But Champy is also an experienced manager and advisor. He is the Chairman of Consulting for Perot Systems. He speaks and writes with the authority of real business experience and brings pragmatism to the world of business. In this new series of books, Champy looks at what’s working today for high-growth businesses. Champy observes that there is not much new in management, but there is a lot new in business–and a lot to learn from what’s new.