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Social Conflict, Power - Social Sciences, Cross-Cultural Psychology, Ethnic & Minority Studies - General & Miscellaneous, Success, Motivation & Self-Esteem, Social Sciences - General & Miscellaneous
Perspectives on Minority Influence by Serge Moscovici — book cover

Perspectives on Minority Influence

by Serge Moscovici, Gabriel Mugny (Editor), Eddy Van Avermaet
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Overview

Ten articles by leading researchers examine how a minority exerts influence on a majority and find the traditional view of influence as a process leading to conformity untenable. Copublished with the Maison des Sciences de l'Homme.

Synopsis

The contributors to this volume examine social processes in terms of minority influence.

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Book Details

Published
March 1, 2008
Publisher
Cambridge University Press
Pages
276
Format
Paperback
ISBN
9780521056380

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