Persuasion: Reception and Responsibility

The new edition of a textbook that examines how people receive and interpret persuasion in advertising, politics, popular culture, and the mass media. The author discusses persuasion theory, research, ethics, symbols, nonverbal communication, and cultural and psychological approaches to persuasion. Annotation c. Book News, Inc., Portland, OR

Dr. Charles Larson received his Ph.D. from the University of Minnesota. He began teaching at Northern Illinois University in 1968 and continued in that position full time until May 2000. He then taught on part-time Emeritus status until 2002. In 2001, Dr. Larson and a former student started a full-service advertising agency, where Dr. Larson now devotes his full time when he's not fishing, hunting, camping, canoeing, gardening, or singing bass for a barbershop group and a choir.