Planning, Implementing, and Evaluating Health Promotion Programs: A Primer

Intended for health educators, the three sections of this textbook address the planning, implementation, and evaluation of successful health promotion programs, and introduce the necessary knowledge and skills to carry out each task. In addition to describing the four major planning models, the fourth edition provides an overview of seven newer models. Annotation ©2005 Book News, Inc., Portland, OR

Jim McKenzie was the first to come out with a book that combines promotion, planning, and evaluating all in one place. A Professor at Ball State University, he is Certified Health Education Specialist (CHES) and is instrumental as part of CHES in writing the actual certification exam. Jim is well regarded in the field and has authored several books.

Brad Neiger is the chair of the Health Science Department at Brigham Young University. Brad has also served in the field within the Utah State Department of Health and the National Health Institute.

Rosemary Thackeray is an Associate Professor also at Brigham Young University. She was brought on this edition of the text primarily to work on the marketing chapter, which is her area of expertise.