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Ethnic & Race Relations - General, Consumer Behavior, Quality Control - General & Miscellaneous, Customer Service, Language & Linguistics, Communications - General & Miscellaneous
Please Every Customer: Delivering Stellar Customer Service Across Cultures by Robert Lucas — book cover

Please Every Customer: Delivering Stellar Customer Service Across Cultures

by Robert Lucas
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Overview

Deliver Valuable Service to a New World of Customers

As the economy globalizes, customers are becoming more and more diverse making your job harder than ever. Regardless of differences in values, age, abilities, and other factors, the pressure is on to deliver exceptional customer service every step of the way. Help is here.

Please Every Customer provides key information about how people of different cultures and groups communicate, view relationships, and value time—so you can provide the best service for each of your customer’s needs and expectations.

Whatever the nationality, age, or gender of your customer, Please Every Customer gives you the tools to:

  • Overcome differences in language
  • Recognize and accommodate customer needs
  • Make positive first impressions
  • Avoid stereotypes
  • Gain trust
  • Listen “actively”
  • Identify crucial nonverbal cues

The age-old customer-service maxim “the customer is always right” isn’t enough anymore. Use Please Every Customer as your road map to navigate the new world of customer service.

About the Author, Robert Lucas

Bob Lucas is president of Creative Presentation Resources, a creative training and products company, and founding managing partner for Global Performance Strategies, LLC, an organization specializing in performance-based training and consulting services.

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Book Details

Published
March 24, 2011
Publisher
McGraw-Hill Professional Publishing
Pages
304
Format
Paperback
ISBN
9780071748360

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