Business & Economics, Purchasing & Buying
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Synopsis
This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.
Book Details
Published
September 1, 1998
Publisher
Springer-Verlag New York, LLC
Format
Hardcover
ISBN
9783540644590