Engineering, Transportation & Technology Industries - Management, Strategies for Managers, Technology Industries - General & Miscellaneous, Economic & Industrial Aspects of Technology, Product Management, Industrial Management
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Overview
Product strategy is the most important determinant of success for high-technology companies. It defines the products on which a company bases its business and shapes the way those products will win or lose against the competition. Yet even in high-technology companies, very few executives understand how to conceive and shape successful product strategy. Product Strategy for High-Technology Companies shows how to formulate product strategies that lead to successful products. This comprehensive guide covers everything high-tech companies should consider in developing their strategies, including timing, technological change, globalization, product differentiation, cost and price, and contingency planning, as well as marketing and financial considerations. Product Strategy for High-Technology Companies offers more than strategic guidance. Through more than 250 examples, you'll discover how product strategy has been used at such companies as Microsoft, IBM, Compaq Computer, Hewlett-Packard, and many others. Through their trials, errors, and successes, and through the book's expert insights, you'll have a complete framework for building your own innovative, competitive product strategy.Product strategy is the most important determinant of success for high-technology companies. It defines the products on which a company bases its business and shapes the way those products will win or lose against the competition. Yet even in the high-technology companies, very few executives understand how to conceive and shape successful product strategy. This book points the way to developing a successful product strategy.
Editorials
Booknews
Shows high-tech companies how to formulate product strategies, covering factors such as timing, technological change, globalization, product differentiation, pricing, and marketing. Some 250 examples from companies such as Hewlett-Packard and IBM illustrate types of strategies, such as product-line, expansion, and cannibalization strategy. Includes a chapter on strategic thinking. Annotation c. Book News, Inc., Portland, OR (booknews.com)Book Details
Published
September 1, 1994
Publisher
Burr Ridge, Ill. : Irwin Professional Pub., c1995.
Pages
300
Format
Hardcover
ISBN
9780786301461