Overview
Computer technology has revolutionized the work of graphic designers and production professionals. To keep pace with those far-reaching changes, Production for Graphic Designers, Alan Pipes's classic text on print production, enters the computer age. Completely revised and redesigned, this new edition covers the most up-to-date technological advances in print production, fully explaining all the standard prepress and printing processes and including detailed coverage of direct computer-to-plate offset and small-run on-demand color xerography.
Production for Graphic Designers gives clearly written advice on preparing artwork for printers, examines the creative potential of typography in a digital environment and provides comprehensive coverage of illustrations, layout, and proofing -- in both computerized and conventional settings. In an all new chapter on the Internet, the author cuts through the technical jargon of downloading, HTML, search engines, and web sites to show the exciting opportunities that getting on-line offers designers. The author also gives expert practical advice on common problems by using "hot tips and cool tricks" boxes, as well as showcasing the work of the top pioneers in different fields of graphic design with six "Design Trailblazer" spreads. Production for Graphic Designers is an essential purchase for graphic designers of all levels of expertise, users of DTP software, and anyone changing from old to new technology.
Synopsis
Covering recent technological advances in graphics and print production, this book explains the standard pre-press and printing processes, with attention to digital direct-to-plate offset and on- demand color printing. It also discusses Web production, highlighting the opportunities for online design work. Three hundred illustrations are featured, more than half in color. Pipes is a freelance illustrator and Web-master.
Annotation © Book News, Inc., Portland, OR
Booknews
An appealing introduction to print production for graphic designers, covering the latest technology as well as historical developments. Chapters on text and type, illustration, mechanical prepress, digital prepress, on press, and the Internet feature a conversational writing style and color and b&w photos, illustrations, and explained diagrams. Includes reference appendices on standard sizes and trade customs of the printing industry, and a glossary. This second edition is revised to address the exciting changes in the industry since 1992, with a new chapter in the Internet and less emphasis on pre-digital methods of production. Also new are profiles of practicing designers and showcases of their work, and tips and tricks for overcoming common production challenges. Annotation c. by Book News, Inc., Portland, Or.