Profiles in Entrepreneurship: Leaving More Than Footprints

Profiles in Entrepreneurship showcases success through the experiences of 29 highly successful entrepreneurs in their own words. Learn about topics like opportunity recognition, risk assessment, leadership, and how to compensate for limited resources from the first-hand accounts of leaders like Herb Kelleher, Red McCombs, and Katie Brickman Harvey. Each profile includes a look at their driving motivation, tactics, and strategies, highlights of their professional experiences, and a question and answer session. Also included is 2 hours of video on CD—where the profiled entrepreneurs discuss their experiences as if they were addressing your own class. Profiles in Entrepreneurship provides the real-world experience and wisdom in a way that both engages and informs.

Twenty-nine successful entrepreneurs describe their experiences and the secrets of their success. In interviews they discuss motivation, tactics, and strategies, relating these to their professional experiences. A companion CD contains two hours of video out-takes. Annotation (c)2003 Book News, Inc., Portland, OR

David C. Nelson, professor of mass communication and associate dean of University College at Southwest Texas State University, has served as editor of College Media Review and was associate editor of Newspaper Research Journal. He arrived at SWT in 1988 following a 14-year academic career at Purdue University and has experience as both a science editor and newspaper wire editor. His doctorate, master's and undergraduate degrees are all from Purdue. Nelson, who was editor of the SWT's centennial history, "U

James D. Bell is professor of management and director of the Center for Entrepreneurial Studies, in the College of Business at Southwest Texas State University. He has also served the college as associate dean. Previously, he was director/coordinator, Division of Business/Managerial Communication, in the College of Business, University of Texas, Austin. Bell received his B.B.A. and M. Ed. from Kent State University and his Ph.D., at the University of Akron.

Bell has consulted for a number of organizations, including Motorola, 3M, McNeil Labs (a Johnson & Johnson Company), the Texas State Treasury, the Texas Department of Commerce, Dell Computers, Fundsxpress.com, the Employees Retirement System of Texas, and Texas Instruments.

He has been the recipient of SWT's Alumni Association Teaching Award of Excellence (2000), Freedoms Foundation, Leavey Award for Excellence in Private Enterprise Education (1998-99), and the SWT Presidential Award for Teaching Excellence (1992), among others. His publishing and research interests are in the areas of training and development, where is has authored or coauthored over two dozen journal articles. His industry experience, before joining academia, was spent with Aluminum Company of America (ALCOA) and AMTEC Corporation.