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Journalism - Technique, Public Relations, Media - General & Miscellaneous, Media - Theory & Philosophy
Public Relation and the Press by Karla K. Gower β€” book cover

Public Relation and the Press

by Karla K. Gower, Kurt Andersen
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Overview

We are living in what one author describes as "highly promotional times." Governments, corporations, non-profits, and special interest groups all have spin doctors trying to turn the news to their advantage. This increasingly incestuous connection between practitioners of public relations and practitioners of journalism has resulted in a troubling shift in power. Public Relations and the Press examines how this shift came to be and explores the questions it raises about the role of media in a democratic society and the future of journalism.

About the Author:
Karla K. Gower is an associate professor of advertising and public relations at the University of Alabama

Synopsis

We are living in what one author describes as "highly promotional times." Governments, corporations, non-profits, and special interest groups all have spin doctors trying to turn the news to their advantage. This increasingly incestuous connection between practitioners of public relations and practitioners of journalism has resulted in a troubling shift in power. Public Relations and the Press examines how this shift came to be and explores the questions it raises about the role of media in a democratic society and the future of journalism.

About the Author:
Karla K. Gower is an associate professor of advertising and public relations at the University of Alabama

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Book Details

Published
July 1, 2007
Publisher
Northwestern University Press
Pages
304
Format
Paperback
ISBN
9780810124349

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