Educational Administration - General & Miscellaneous, Education - Philosophy & Social Aspects, Public Relations, School Management & Organization
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Overview
The scope of educational relations is in the midst of a major reevaluation. In the 1950s and 1960s, public relations become a recognized part of the academic preparation of school administrators. But application of this discipline today is usually restricted to last minute campaigns to pass referenda or to gain public support for a particular project. Many, if not most, superintendents and principals approach communication passively.Book Details
Published
October 17, 1995
Publisher
Englewood Cliffs, N.J. : Merrill, c1996.
Pages
448
Format
Hardcover
ISBN
9780023662355