Television Broadcasting - Political Aspects, Television - Industry
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Overview
In Europe, television began in a public format and public broadcasting defined the medium. But in America, public television was created to fill the programming void left by commercial TV, and tolerated as a belated addition rather than as a co-equal. Education, by default, was served by public television, always the weaker part of the broadcast system in terms of resources and audience. Money was only part of the problem. The other was organization and vision. Today, public television is again at a major crossroad. Technologically, digitalization, multicasting, and the Internet provide a new challenge. Institutionally, the structure of the entire system is under scrutiny. And finally, its long-term funding mechanism is less certain than ever.. "The publication is part of an international and comparative effort involving several countries, initiated by the Bertelsmann Foundation as part of its "Communications 2000" initiative.Book Details
Published
February 1, 1999
Publisher
Brookings Institution
Pages
182
Format
Paperback
ISBN
9783892043881