Log in to track your reading progress.
Overview
This incredible book houses a collection of 100 swipeable layouts that readers can use to create their own pieces—everything from newsletters and ads to letterheads and brochures. An invaluable introductory section reviews the core techniques for creating layouts. Next, designers are introduced to the layouts themselves. Each layout includes a full background on the piece, the reasoning behind each solution and details on how special constraints were handled. In many instances, several solutions are given to the same problem, illustrating that there is always more than one way to solve a layout and design problem. This book also includes:* quick access to dozens of layout solutions including specs
* special techniques that can be used to enhance any layout
* insights into the factors that helped to make each layout an effective piece
* tips and advice for dealing with common problems such as working within client restrictions and handling ads with lots of visualsGraham Davis is the former art director of Time Life International. He now runs his own studio and lives in the United Kingdom.
Editorials
School Library Journal
YA-With its extensive use of color and its annotated, full-page designs, this is a practical, dynamic, easy-to-use guide for anyone from fledgling desktop publisher to professional graphic artist. Davis presents excellent models for newsletters, stationery, brochures, and advertisements-his own creations as well as actual examples from around the world-with specifications so that they may be easily replicated. Each of these hands-on sections is then organized by three levels of expertise. For those with limited experience, there is a lengthy introduction that briefly reviews aesthetics and the basics of page design. Definitions of jargon, instructions on laying out a page, selecting typefaces and pictures, and evaluating the finished product are included. In addition, each example contains a client brief and the author's solution to the client's needs. If your budget permits the choice of only one book on the subject, this should be it.-Gretchen Portland, W.T. Woodson High School, Fairfax, VABook Details
Published
September 28, 2001
Publisher
North Light Books
Pages
144
Format
Paperback
ISBN
9781581802603