Public Opinion - General & Miscellaneous, Public Relations, Marketing - General & Miscellaneous, Social Psychology, Cognitive Psychology
Log in to track your reading progress.
Overview
Uses a social psychological approach to comprehensively deal with reputation in a multidisciplinary way. Examines personal reputations, corporate and brand images along with other kinds of reputational entity. Explores how and why reputation is such a pervasive feature of social life affecting self-esteem, status, personal freedom, social identity and order.Editorials
Booknews
Bromley (psychology, U. of Liverpool) offers the first in-depth analysis of reputation from the perspective of social psychology. He defines different manifestations of reputation, and examines how it penetrates self-esteem, social identity, personal freedom, and social order. He also considers how a reputation is built and maintained, how it sometimes takes on an existence independent of the person, and how it can be manipulated through careful management. Annotation c. Book News, Inc., Portland, OR (booknews.com)Book Details
Published
May 1, 1993
Publisher
Chichester, England ; Wiley, c1993.
Pages
312
Format
Hardcover
ISBN
9780471938699