Overview
Bestselling statistics author, Fredrick J. Gravetter, and co-author Lori-Ann B. Forzano have written a text for research methods that helps you see how interesting and exciting experimental and non-experimental research can be. Inviting and conversational, RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, Third Edition, leads you through the research process from start to finish. The text opens with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design. This step-by-step approach emphasizes the decisions researchers must make at each stage of the process. The authors avoid a "cookbook" approach to the facts by linking terminology with applied concepts; their "lecture in a book" style emphasizes discussion and explanation of topics. Each chapter ends with a set of exercises and activities.
Synopsis
An undergraduate text for students of psychology and other behavioral sciences. In addition to being updated, the second edition has been reorganized to present experimental research first, followed by non- experimental research methods including quasi-experimental, correlational, and descriptive designs. It adds discussions of statistics and data structures to individual chapters in which specific research designs are introduced and integrates elements previously separated into an accompanying lab manual. The authors teach at the State U. of New York College at Brockport. Annotation ©2005 Book News, Inc., Portland, OR