Travel - General & Miscellaneous, Entertainment, Dining & Hospitality Industries - Management, Recreation & Entertainment Industries - Hospitality & Tourism

Resorts: Management and Operation

Name: Resorts: Management and Operation
Author: Robert Christie Mill
ISBN: 9781118071823

by Robert Christie Mill

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Overview

This unique management reference offers comprehensive coverage of the operation of today's wide range of resorts, from golf courses, ski resorts, spas, and casinos to theme-parks and cruises.

About the Author, Robert Christie Mill

Robert Christie Mill, PhD, CHA, is a Professor in the School of Hotel, Restaurant, and Tourism Management in the Daniels College of Business at the University of Denver.

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Editorials

Booknews

This text provides students and professionals with essential information on resort-specific issues, focusing on recreational facilities, lodging/food and beverage, and guest activities. It explains the relationship between the natural resource base and the development of recreational facilities, discusses the operational and logistical challenges that resort managers face, and demonstrates the development of revenue-producing activities based on demographic and psychographic factors. Coverage encompasses ski areas, golf and tennis resorts, spas, theme parks, and gaming. Mill teaches in the School of Hotel, Restaurant, and Tourism Management at the University of Denver. Annotation c. Book News, Inc., Portland, OR (booknews.com)