Overview
"Graphic design today has entered a new period, one of greater experimentation that often takes place outside the commercial realm and forces us to reconsider what we have taken as a given. What has emerged is a radical body of work that is rapidly redefining the very nature and scope of design." As presented in this international showcase of the world's hottest thirty-seven studios, three sensibilities characterize this avant-garde: "Code," "Generic," and "Disjunction." "Code" looks at the innovative ways designers, tired of using the computer as a tool with applications that are analogous to conventional media, are becoming creative programmers, unleashing the computer's processing powers to discover new worlds of extreme beauty. Designers in "Generic" confront the ordinary to offer us an offbeat system of signs, symbols, and meanings that are still strangely familiar. Finally, "Disjunction" considers work that appropriates anything to advance its own, often self-interested aims, whether they be political, social, aesthetic, or even personal.Synopsis
"Graphic design today has entered a new period, one of greater experimentation that often takes place outside the commercial realm and forces us to reconsider what we have taken as a given. What has emerged is a radical body of work that is rapidly redefining the very nature and scope of design." As presented in this international showcase of the world's hottest thirty-seven studios, three sensibilities characterize this avant-garde: "Code," "Generic," and "Disjunction." "Code" looks at the innovative ways designers, tired of using the computer as a tool with applications that are analogous to conventional media, are becoming creative programmers, unleashing the computer's processing powers to discover new worlds of extreme beauty. Designers in "Generic" confront the ordinary to offer us an offbeat system of signs, symbols, and meanings that are still strangely familiar. Finally, "Disjunction" considers work that appropriates anything to advance its own, often self-interested aims, whether they be political, social, aesthetic, or even personal.