RFID

"Real World Awareness will become as vital as the Internet to most companies before long, and now is the time to understand it thoroughly. RFID and Beyond explains how a storm of information is coming, one that will transform businesses by providing better information, improved processes, and new frontiers for innovation. This book is an important tool for success in this new world."
—Juergen Weber, Chairman of the Board, Lufthansa

"For 30 years, the entire IT industry has struggled to allow executives to run their businesses based on Real Time information. RFID and Beyond: Growing Your Business Through Real World Awareness shows how the last step in this long process is being achieved, and how business will change as a result. This book is a vital guide for those who seek a deep understanding of these developments."
—Bruce Richardson, Senior Vice President, Research Strategy at AMR Research

RFID is only the beginning

Perhaps no single technological advancement has generated more simultaneous excitement and apprehension than Radio Frequency Identification (RFID). Now into the controversy comes the forward-thinking and visionary voice of Claus Heinrich, who, with a cadre of business leaders and technology educators, steps through the door that RFID has provided and reveals the potential of Real World Awareness.

Heinrich (managment science, U. of Mannheim, Germany) has created this text for business executives and technologists as a framework, taxonomy, mental model, and outline of the changes that Radio Frequency Identification (RFID) will bring to business. He presents the technology behind RFID tags, smart cards, and sensors but more importantly frames the technology and what it means for business in what he calls Real World Awareness. He shows how the aviation industry exemplifies the model and what other businesses can learn from a study of its adaptation to technical, social, and political issues. Annotation ©2005 Book News, Inc., Portland, OR

Claus E. Heinrich has been a member of the Executive Board of SAP AG since 1996. During his 18 years with SAP, he has headed multiple areas, including SAP R/3 development, SAP's Manufacturing Industry solutions, human resources, and labor relations. Widely recognized as a practitioner and an international thought-leader in Supply Chain Management space, Heinrich serves on the boards of several academic institutions as well as that of a consumer packaged goods company.

With a doctorate in Business Administration, Heinrich is also the author of several articles and books including Adapt or Die—Transforming Your Supply Chain into an Adaptive Business Network. He lectures as a Professor of Management Science at the University of Mannheim, Germany.