Rhetoric in Popular Culture, Third Edition provides students with a solid background in the central issues in interpreting pop culture. Author Barry Brummett helps readers use techniques of rhetorical criticism to analyze texts from popular culture including print ads, music videos, TV advertisements, Internet user groups, movies, and television shows. Part I covers rhetoric as a concept, the history of rhetoric, and a method for doing rhetorical criticism. Part II includes critical essays and case studies that show students how the critical methods discussed in Part I can be used to study the rhetoric of extended texts.
Synopsis
Rhetoric in Popular Culture, Second Edition is the only textbook that uniquely joins together two vital scholarly traditions: rhetorical criticism and critical studies. Author Barry Brummett introduces the reader to techniques of rhetorical criticism specifically designed for the analysis of texts in popular culture. The Second Edition of this popular text has been updated and expanded with even more examples from today's popular culture.
About the Author, Barry Brummett
Barry Brummett is the Charles Sapp Centennial Professor in Communication and Department of Communication Studies Chair at the University of Texas at Austin. He received his Ph.D. from the University of Minnesota. Brummett has authored several articles and books, including Rhetoric in Popular Culture (Sage), A Rhetoric of Style (Southern Illinois University), and Rhetorical Homologies: Form, Culture, Experience (University of Alabama). He studies the rhetoric of popular culture and the theories of Kenneth Burke.
“Brummett does a masterful job in strategically covering certain domains within the discipline to provide students with a complete picture so that they feel comfortable approaching the discipline. I truly enjoy the book and feel it is a 'must have' for anyone interested in teaching race, representation, and popular culture.”
Yvonne Prather
“Brummett’s presentation of the material reflects the complexity of culture in a way that is understandable to students…. His use of artifacts engages students in critically understanding the construction of today’s mediated reality of culture and ideologies.”
