Marketing & Sales Management, Marketing - Professional & Reference, Sales, General & Heavy Industry - General & Miscellaneous
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Overview
Sales and Distribution Management is a composite and comprehensive textbook specially designed to meet the requirements of MBA students specializing in marketing. Users shall find this book highly useful for its coverage of sales and sales force management, the sales organisation and territory management, designing a distribution system and distribution management - explained through caselets, diagrams, flowcharts and numerous examples from the Indian context.
Synopsis
Sales and Distribution Management is a composite and comprehensive textbook specially designed to meet the requirements of MBA students specializing in marketing. Users shall find this book highly useful for its coverage of sales and sales force management, the sales organisation and territory management, designing a distribution system and distribution management - explained through caselets, diagrams, flowcharts and numerous examples from the Indian context.
Book Details
Published
December 1, 2005
Publisher
Oxford University Press, USA
Pages
670
Format
Paperback
ISBN
9780195673906