Search Engine Optimization for Dummies

Get more visibility and get more visitors

Make your site search engine–friendly, explore advertising options, and more

Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy, and here's how! Find out which search engines matter most, what they look for (and what they hate), how to get indexed, and the best ways to spend ad dollars.

Discover how to:

• Choose the right keywords

• Build pages that offer visibility

• Get your site into directories

• Avoid things search engines don't like

• Measure your results

• Use social networking sites

Peter Kent is an e-commerce consultant who specializes in search engine optimization. He is the author of the bestselling previous editions of Search Engine Optimization For Dummies.