Creativity, Business Skills - General & Miscellaneous, Organizational Behavior - General & Miscellaneous, Business Life - General & Miscellaneous, Success, Motivation & Self-Esteem
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Overview
Everyone is naturally creative; the key lies in knowing how to tap into that inner creativity anytime, anywhere, and for any reason. Secrets from the Innovation Room explains how the creative process is learnable, just like any other skill. It debunks long-held myths and mysteries, replacing them with a step-by-step process for coming up with innovative, hero-making, and profitable ideas on demand.Author Kay Allison has years of firsthand experience drawing creativity from others. She uses this knowledge to deliver a results-focused book that stops the "I'm not creative" argument in its tracks. Work sheets, self-tests, examples, and more show you how to consistently come up with ideas that make money--and drive careers forward--as you:
- Recognize and avoid the 10 Enemies of Ideas and Innovation
- Learn and use proven problem-solving techniques in any situation
- Loosen up creative juices to get ideas flowing
Editorials
Soundview Executive Book Summaries
What makes an idea a good idea? How do you make an idea stand out? How do you consistently generate good ideas? To help readers answer these questions, marketing consultant Kay Allison has written Secrets From the Innovation Room. In it, she shows readers how to develop creative solutions by fostering a positive attitude toward creativity and taking action. By providing a number of lessons from creativity experts and presenting many exercises that encourage creativity, Allison offers many ways to turn logic, emotion and energy into exciting new ideas. Copyright © 2005 Soundview Executive Book SummariesBook Details
Published
October 22, 2004
Publisher
McGraw-Hill Companies, The
ISBN
9780071454384