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Seeing Is Believing by Arthur Berger β€” book cover
Business & Economics, Business Communication

Seeing Is Believing

by Arthur Berger
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Synopsis

Seeing is Believing uses semiotic and psychoanalytic concepts to help readers gain an understanding of the way we find meaning in visual phenomena and the way our minds process images. These concepts are presented in a readable, entertaining style, and abundant images, many of them new, including numerous drawings by the author, are offered to show how the principles discussed in the book have been applied.

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Book Details

Published
January 1, 2007
Publisher
McGraw-Hill Companies, The
Format
Paperback
ISBN
9780073534251

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