Books.org participates in affiliate programs including Bookshop.org and the Amazon Services LLC Associates Program. We may earn a commission from qualifying purchases made through links on this page, at no additional cost to you.
Synopsis
If you sell any kind of service, whether professional, personal, or technical, this book will give you the information you need to bring in large numbers of sales at the fees you want.
Library Journal
Although there seems to be a plethora of sales books available, Bly, a market consultant, makes a compelling case for the inclusion of this title on a library's shelf. It is his contention that while the American economy is shifting from a product-producing to a service-providing one, the majority of sales books still tend to be product-focused. Recognizing that there are some similarities in approaches, he concentrates on the differences and provides a five-step Service Selling Process that will enhance the service provider's sales program. Organized to highlight and explain each of these different steps, this easy-to-read and practical book should appeal to those readers desiring to learn how to market their services. Recommended.-- Robert Logsdon, Indiana State Lib., Indianapolis