When should you email, and when should you call, fax, or just show up?
What is the crucial and most often overlooked line in an email?
What is the best strategy when you send (in anger or error) a potentially career-ending electronic bombshell?
Enter Send. Whether you email just a little or never stop, here, at last, is an authoritative and delightful audiobook that shows how to write the perfect email anywhere. Send also points out the numerous (but not always obvious) times when email can be the worst option and might land you in hot water (or even jail!). The secret is, of course, to think before you click. Send is nothing short of a survival guide for the digital age wise, brimming with good humor, and filled with helpful lessons from the authors own email experiences (and mistakes). In short: absolutely e-ssential.
The New York Times - Dave Barry
E-mail, for all its efficiency, often fails to achieve its intended result; a vague or carelessly worded message can cause major problems personal, legal and financial for senders and receivers. Helping you avoid these problems is the goal of Send, an informative, entertaining, thorough and thoughtful book. The authors are media veterans David Shipley is deputy editorial page editor of The New York Times; Will Schwalbe is editor in chief of Hyperion Books with extensive, and not always positive, experience sending and receiving e-mail. They summarize their essential message in two rules: Think before you send and Send e-mail you would like to receive.
About the Author, David Shipley
David Shipley is the deputy editorial page editor and Op-Ed page editor of The New York Times, where he has also served as national enterprise editor and senior editor at The New York Times Magazine. Previously, he was executive editor of The New Republic and a senior presidential speechwriter in the Clinton administration.
Will Schwalbe is senior vice president and editor in chief of Hyperion Books. Previously he was a journalist, writing articles and reviews for such publications as The New York Times, the South China Morning Post, Insight for Asian Investors, Ms. Magazine, and Business Traveller Asia.
