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Services Marketing People, Technology, Strategy by Christopher H. Lovelock — book cover

Services Marketing People, Technology, Strategy

by Christopher H. Lovelock
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Other editions of Services Marketing People, Technology, Strategy by Christopher H. Lovelock

Services Marketing: People, Technology, Strategy
Services Marketing: People, Technology, Strategy
Publisher Prentice Hall
Published October 2006
Format Hardcover · 672 pages
ISBN 9780131875524